Theater passes 1st screening

By Andrew Wellner
Frontiersman
Published on Thursday, October 16, 2008 8:21 PM AKDT

WASILLA — A developer says he plans to build a movie theater in Wasilla and has crossed his first checkpoint at the city’s planning commission.

John Schweiger, who had little time to talk this week before he hopped on a plane, said he’s been working on the project for a little over a year.

Jim Holycross, Wasilla’s planning director, said Schweiger applied to take 12 acres of the 29-acre parcel next to Wal-Mart on Seward-Meridian Parkway and rezone it from rural residential to commercial. The remaining 17 acres will remain residential. Schweiger said he plans to build a theater on the 12-acre commercial plot.

Holycross said the re-zoning request cleared the planning commission unanimously and next moves on to Wasilla City Council for a hearing at its Nov. 24 meeting.

“It appears to meet the criteria and it’s pretty straightforward,” Holycross said of the plan.

From here, Holycross said, Schweiger will have to enter a process known as a conditional use permit site design review, where the city will look at issues such as drainage and access to the site.

Schweiger’s company Web site lists 21 theaters under the aegis of Coming Attractions Theatres, all in Oregon, Washington or Northern California. The Web site lists Schweiger as the founder, saying he began the company when he worked to renovate a theater in 1985 in Ashland, Ore.

In Wasilla, people seem to be excited by the prospect of a another movie theater, Schweiger said.

“If you were going to put in a theater in New York City it’d be no big deal. But in Wasilla, it’s an event,” he said.

The Valley already has a movie theater — Mat-Su Cinema, which sits on the Parks Highway not far from where Schweiger plans to build his complex.

Reached by cell phone while out of state Thursday, owner Sandy Morgan said she hasn’t heard the news and could not yet comment.

Schweiger said he had help from Cheryl Metiva at the Wasilla Chamber of Commerce and her husband, Marty Metiva, a city councilman and mayoral candidate who will face attorney Verne Rupright in a runoff election Oct. 28. Metiva said his involvement has been mainly through Mat-Su Resource Conservation and Development Council, a non-profit organization he serves as executive director.

“It’s [a] distribution point for information and contacts to make sure they’ve been able to reach the people they need to talk to,” Marty Metiva said.

Contact Andrew Wellner at andrew.wellner@frontiersman.com or 352-2270.

Comments

14 comment(s)

    Michael wrote on Oct 27, 2008 10:28 AM:

    " Great news the old theater is a dump, heat doesnt work in winter and air in summer, good ridance... "

    Debra wrote on Oct 19, 2008 4:28 PM:

    " THIS IS THE BEST NEWS I'VE HEARD IN A LONG TIME!!!! GO NEW THEATER! PLEASE HURRY. I am very sorry for Ms. Morgan but the theater is a dump. She should have seen this coming.

    Let's to to the movie! "

    just a kid wrote on Oct 18, 2008 12:49 PM:

    " im sure "city voter" probly has soemthing to do with mat su cinema...trust me the majority of people in this town dont care if mat su cinema gets run out of buisness that place is a mess! we need something new! something Better! something more enjoyable!! "

    Dan wrote on Oct 18, 2008 2:38 AM:

    " There was some pretty good movie releases this year but I did not go to see any of them because the local theater is an antiquated eyesore that is just an excuse to rake in money and the high cost of gas made it too expensive to go elsewhere, Wasilla actually needs a better theater complex than what this developer is planning, we need at the least a six screen house that actually has BIG screens, and decent popcorn. "

    buick wrote on Oct 17, 2008 9:48 PM:

    " well it will be nice to sit in a theatre ,thats clean and not over run with child employees that dont have a manager to watch over them . it just seems to be a free for all with no management "

    Brittany wrote on Oct 17, 2008 9:17 PM:

    " This is a awesome idea! "

    finally wrote on Oct 17, 2008 2:13 PM:

    " This is for "city voter"...
    Maybe you should VOTE for the owner of the current movie theater to clean up their business, and try to keep us loyal to them, rather than having us drive to Eagle River or Anchorage to see movies, hmm?
    That place is a D-U-M-P. Bring on the competition! "

    mreid wrote on Oct 17, 2008 1:52 PM:

    " As far as putting local business out of business I am certainly not for that. And have never been but when you go to a place that is not only unkept, dirty and obiously not taken care of that is the price you pay. If the theater was upgraded or clean that would certainly make a difference in may peoples minds. "

    mreid wrote on Oct 17, 2008 11:03 AM:

    " Finally!! A decent place to watch a movie. I drive to Eagle River or Anchorage to watch them. I am excited. I don't care who promotes it as long as it gets built! I say Welcome Mr Schweiger Welcome to Alaska! "

    city voter wrote on Oct 17, 2008 9:29 AM:

    " Another outside business group coming to wasilla to put a local business out-of-business. This is a terrible trend that mayor keller kicked into high gear and some outsiders want to keep it going. wasilla needs to support local businesses! here is a quote from this movie theater on their web page "By building in mid-sized cities with high growth communities, it captures a maximum audience with minimum competition." Their goal from the start is to put our excisting theatre out of business. city voters, please do NOT vote for any more "outsiders" who want to put us all out-of-business. "

    MAXKATT from NY wrote on Oct 17, 2008 6:42 AM:

    " If Eagle River screens "Stealing America: Vote by Vote" go see it. Saw it last night. Quite distrubing, but I must do my homework today and fact check it. www.StealingAmericaTheMovie.org "

    Wellner wrote on Oct 17, 2008 4:22 AM:

    " Send Metivas back to the lower 48! We do not need what they bring to Wasilla. We have enough of that to go around. Spread it on the potato fields in the Spring!
    The theater would be nice, but don't give them credit because it would taint Schweiger effort. They are opportunists and you play right into their hands! "

    Political PLUG wrote on Oct 17, 2008 4:18 AM:

    " Sounds like the Frontiersman has gone to bed with Metiva! Well, it will be a day you will want to rethink.
    This article could have been objective, No instead you had to showcase Metiva and Metiva. the hopeful "owners' of what once was Wasilla.
    SAD SAD SAD "

    yess wrote on Oct 16, 2008 9:58 PM:

    " WE REALLLYYYY NEEED THIS!! im tired of drivin all the way to eagle river just to sit in a decent theatre.... the one we have here in the valley is trashed and uncomfterble and to crowded when new movies come out IM EXCITED!! "

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