Wasilla store avoids fate of national siblings

By Todd L. Disher
Frontiersman
Published on Monday, May 11, 2009 11:05 PM AKDT

WASILLA — Despite the corporation filing for Chapter 11 bankruptcy protection, it’s business as usual at the Wasilla Sportsman’s Warehouse, said CEO Stu Utgaard.

On March 10, Utgaard announced the company was liquidating 23 stores around the county and selling another 15 to a Canadian buyer.

“We had to close a lot of stores to pay our bank debt,” Utgaard said. “The only way to get out of the buildings we were in was to do a Chapter 11 to break the lease.”

ROBERT DeBERRY/ frontiersman The national big box retailer, Sportsmans Warehouse has filed for chapter 11 bankruptcy. The Wasilla store will not be affected, company officials say.

The closing of the stores meant 1,900 employees lost their jobs. It’s unfortunate, but the natural thing to do when sales are down is to cut your pay roll, he said.

Staffing in Alaska has been reduced as well, he said, but all three stores remain open and inventory levels should be unaffected. Vendors are shipping goods, Sportsman’s Warehouse is paying for goods, and there are no plans for liquidation sales at the remaining stores, he said.

If customers notice bare shelves in the Wasilla store, it’s due to a nationwide general shortage of ammunition, Utgaard said.

“People are afraid some legislation is going to pass that restricts their rights to buy ammunition,” he said. “A lot of people are hoarding because of that.”

What Utgaard was unsure of was the continuing community involvement that sets Sportsman’s Warehouse apart from many national chains. The store features goods from local merchants as well as supporting organizations.

Local vendors are optimistic, as the store is still selling their products. Mike Borgford of Raven Glass Works said the orders have been slow, but this is a traditionally slow time of year and his work is still on display, he said.

Kristen Shields sells earrings made from old fishing lures. Sportsman’s Warehouse has not renewed the order, but the pieces are still up for sale in the store.

The organizations supported by Sportsman’s Warehouse are more concerned. Nancy Sult of the Houston Chamber of Commerce said the store is a main contributor to both their pike derby and Founders’ Day river float. She has not heard anything certain yet, but she is not counting on the prizes the store usually donates.

“Our community activities are restricted by the creditor’s committee. Currently, we can’t go out and spend money on those things,” admitted Utgaard. “But when we re-emerge from bankruptcy, we will resume our level of support.”

Utgaard is confident Sportsman’s Warehouse will survive, despite the fact no retail store has every successfully come out of Chapter 11. They have had no bank debt for the past three weeks, they kept their most successful stores, and they have enough cash and credit to pay operating costs and bankruptcy fees, Utgaard said.

Contact Todd L. Disher at todd.disher@frontiersman.com or (907) 352-2252.

Comments

14 comment(s)

    Rach wrote on May 16, 2009 11:37 AM:

    " I agree with supporting local business, however, when the price is a BIG difference, I will go with the chain store. I got a gun for Christmas and the price diffence from Chimos to SW was $200, thats half a pay check for me, and as a full time employee and student I can't afford an extra $200 just to patronize a local business. Remember, the ppl who work at SW need to make a living too. "

    Valley Resident wrote on May 14, 2009 11:02 PM:

    " In my earlier post I should have mentioned( I wish the word limit would be raised to 125) that the stores in Anchorage and also one in Eagle River offering significant savings are small Alaska run businesses that have been around for years. They are not big box stores. I like the small Wasilla store and over the years(35 year resident) I have spent a lot of money there. We need the small gun stores and I will gladly pay a reasonable premium to support them. I will not however be exploited by excessively GREEDY merchants. Get a life guys!!!! "

    jp wrote on May 14, 2009 3:50 PM:

    " i support local small businesses like Chimo guns, and Boondocks sporting goods, haven't stepped foot into sportsmans whorehouse.
    i don't do business at big box stores , period! "

    say what wrote on May 14, 2009 9:16 AM:

    " I will happily pay the extra cash to the local business who doesn't enjoy the special deals the distributors give the big-box stores. Especially if I can trust the local business, but the big store only cares about getting thier hands in my wallet and will lie, deceive, etc to get it. I get better customer service at the local stores, too. "

    Valley Resident wrote on May 14, 2009 8:10 AM:

    " I hope Sportsmans Warehouse can get its act together. There is only one other "real" gun store in Wasilla and although they have a healthy supply of popular homeland defense rifles and ammo they have become FAR TOO GREEDY. Usually I would rather help the small locally owned business but will not spend an extra one hundred dollars a case plus tax for 7.62x39mm ammo that is available in Anchorage-that's 25-35%.savings A well stocked and healthy Sportsmans Warehouse will provide a balance where all local businesses prosper. I prefer to buy local but will not be exploited to do it. "

    to other sports stores wrote on May 13, 2009 2:36 PM:

    " As a former Hunting Manager for Sportsman's Warehouse, I can tell you that we frequently were shorted on our re-supplies or couldn't order guns because the company was on 'credit hold'. Translation; Stu Utgaard was behind on the bill. I started wondering if he was paying the utility bills and if I should prepare for the lights to go out...LOL "

    Other stores wrote on May 13, 2009 1:31 PM:

    " Other sports stores have said that suppliers won't send new inventory due to non-payment. If the Wasilla Sportsmans does not pay its bills to local businesses it is hurting us - why keep them. We do not need another bad customer. I require cash up front for services now. "

    Raga wrote on May 12, 2009 12:51 PM:

    " My husband gives them 6 months, we were so excited when they opened but it was short lived. "

    Dan wrote on May 12, 2009 12:23 PM:

    " Local store owners told me they will be closing soon. They just dont know when yet. Even Alaskas Dept of labor has been told they are closing up. QUICK! Use your gift cards! "

    Rainboo wrote on May 12, 2009 12:12 PM:

    " Sportsmens is never fully stocked! It's not just ammo and reload. I think it's been since last Sept. that I was able to find one item I had needed for months. Inventory better get better or this store is dying a slow death. I'm not impressed so far. Oh an I've heard all the OBAMA crap I can take. The supply and demand is only achieved when you pay your bills. Stop blaming others. Cabella's would be most welcomed. "

    valley-er wrote on May 12, 2009 12:10 PM:

    " If the customers are ''hoarding'' the product, BUY MORE. When something is bare, running low, or none left, BUY MORE. No wonder fewer people buy from this place, they dont restock their inventory. Common sense. "

    Endeavor wrote on May 12, 2009 9:27 AM:

    " This store looks like a big-box store just like any other. But unlike those other stores, this one was run by a man with very little real experience running a big business. Stu Utgaard's tiny Sportsman's Warehouse store grew in leaps and bounds as he invested all his money into building new stores, rather than maintain his ability to supply them. Staffing his corporate offices with people who had worked for him for a long time, rather than with educated businessmen also helped run it into the ground.Finally, greed over-rode common sense when he was offered a buyout. "

    DJ wrote on May 12, 2009 9:12 AM:

    " Oh what a bunch of bull!! I spent 5 years working for this company and thier problem with inventory has nothing to do with 'people hoarding ammo'! It has to do with an inability to pay the bills! "Inventory levels should be unaffected'..HA! I guess that means that they will continue to be out of product! I love sporting good stores and at first glance (except for never having anything) this company seemed great...but they're totally amateur hour! Let them die out and let's get Cabela's in here and have a REAL store that knows what customer service is! "

    Dan wrote on May 12, 2009 8:31 AM:

    " Unfortunatley there is nothing in the store to purchase. Shelves are bare and items are weak. Too Bad, I used to like shopping there. "

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