PALMER — Revive Spa has revitalized its presence in Palmer with a new location that opened in November.

A group of young, motivated women have reinvented the esthetician industry and are catering to a generation of customers that value self care.

“We love being there. We’re there for the clients,” Revive owner Kelsie McGraw said.

Revive opened in Wasilla in 2015 and moved to Palmer in 2017 before relocating back to Wasilla. In November, McGraw and her team reopened Revive in Palmer with a new twist. While Wasilla’s location offers microblading, massage and lip blush services, the Revive Spa in Palmer, located next to Pizza Delphi, offers self care services and are trying to kick the reputation of constantly being booked.

“We are known in the Valley for being very booked,” salon manager Holly Andrews said. “We want to get people to know us more as a walk in.”

McGraw tailored the Palmer location to service the self care needs of both men and women. The Wasilla location features more closed rooms, where the bougie Palmer location is open and gender neutral. Palmer’s revive location also serves the salon needs of residents with lash extensions, facials, waxing and advanced treatments. Massage is only offered in Wasilla.

“I’m thankful for this incredible team we have built,” McGraw said.

McGraw has hand selected her employees with care, not just picking estheticians that are qualified, but employees that care for their customers the way McGraw does. While salons had been run in the past by professionals seeking a second, more relaxing career, the group of young, motivated women at Revive have chosen to chase their career goals in Palmer.

“This is a trade that I think that our generation has realized, it’s smarter to do a trade. It’s quicker to get into, the money is good,” Andrews said. “If the economy is bad, we don’t really get hit that hard. People want to look good. Men now want to look good.”

Andrews said that offering spa treatments at the salon had been seen as an unnecessary expenditure in the past, but that more customers are making a priority of taking care of their appearance. McGraw and Andrews trained their employees themselves and provide a positive professional environment for their estheticians. Andrews worked in retail starting in high school, but wishes that she had attended esthetician school earlier.

“I hated having to work terrible hours. I wanted flexibility and I wanted to be able to talk with people and not be scripted,” Andrews said. “I think it’s very unique that we’re catering to a new generation that wants to look better, to feel better, and it’s across the board. We’re so gender neutral now that everyone wants to look good.”

Revive offered deals on services on Small Business Saturday and McGraw was happy to be part of a community that supports small business. The location in Palmer is in the D&A building on Arctic Avenue, formerly occupied by a well-known grocery store that McGraw still sometimes uses as a landmark to direct customers. The open room design in Palmer was set up to offer a comfortable environment for both men and women, along with private rooms as well for more intimate spa treatments. Andrews and McGraw trained their estheticians themselves, despite the extra expense, to insure that the customers feel taken care of when they leave Revive.

“We are very particular about who we hire. We don’t hire just anybody,” Andrews said. “We want them to be the people that we care about so we hand pick them and we train them.”

The intimate process of spa treatments also allows for a deeper connection between Revive and their customers. With her salon treatments already booked through next fall, Andrews relishes the opportunity to meet and connect with new customers and help them feel beautiful.

“I’ve literally had people get lash extensions open their eyes and cry because they felt so good,” Andrews said.

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