Multimedia expert Blinder visits Wasilla

WASILLA — Mike Blinder, president of the multimedia sales training and consulting firm The Blinder Group, based out of Tampa, Fla. included a Monday afternoon stop in Wasilla where he shared his multimedia sales training strategies with those attending.

Wick Communications, with holdings that include MyAlaskaMedia encompassing the Mat-Su Valley Frontiersman, Eagle River-Chugiak The Eagle, Arctic Warrior and Anchorage Press, sponsored Blinder's tour through South Central Alaska. The afternoon seminar drew media and business professionals from the Valley area where Blinder spent 90 minutes showing people ways to grow their businesses with multimedia marketing strategies. During the seminar, Blinder shared information on what businesses need to do to be found on Google and other search engines over the competition, how to utilize social media and other search engines over the competition, how to utilize social media, how to identify customers' buying habits and advertising strategies to maximize results.

Blinder's main focus is to help small-to-medium sized businesses, and the media companies that represent them, connect with their local markets. Blinder shared strategies and tips on what small businesses invest in marketing; the latest metrics and methods and why it's necessary to stay on top of those metrics in a challenging economy; secrets to effective marketing; what it takes to ensure success in advertising regardless of used media; making marketing messages work; turning readers into customers cost-effectively; using the web, social media, mobile marketing and search for increased results.

Those who registered for the free workshop also received a professional "multimedia audit" geared at helping maximize performance. Blinder has helped more than 60,000 small and medium businesses, including more than 350 media companies around the world, make the jump online using his digital marketing solutions.