New logo

The Iditarod's 50th Anniversary logo features a sled dog with the ceremonial garland awarded to champions’ lead dogs at the end of each race.

WASILLA — The Iditarod recently announced the commencement of two new principal partners, Hilcorp Alaska and Harvest Midstream.

“Given that Iditarod competitors mush over 1,000 miles of rugged mountain ranges, frozen rivers, dense forests, desolate tundra, and windswept coasts, this race arguably stands alone as the most logistically complex event in all of sports. Hilcorp and Harvest Midstream are not only committed to the Alaskan way of life, but also committed to their employee-centric cultures, which is extremely consistent with the Ethos of Iditarod Nation,” Iditarod CEO Rob Urbach said.

Urbach said that sponsors play a vital role in their overall mission, and they’re thankful for the wide array of support and community involvement they’ve rallied behind the Last Great Race over the years.

“They’re essential. We need sponsors to do what we do. Meanwhile, in the long term, we plan on diversifying away from relying on sponsorship for the Iditarod.,” Urbach said.

Both companies have pledged as principal partners of the 50th Anniversary race.

“We are excited to be joining the Iditarod, a rich and important Alaskan tradition, in its 50th Anniversary,” Founder and Executive Chairman of Hilcorp Energy and Harvest Midstream, Jeff Hildebrand stated in a recent press release. “Alaska is a growing and critical part of both companies’ future, and we welcome the opportunity to strengthen our commitment to Alaska with this sponsorship.”

Hilcorp currently operates assets in the Cook Inlet and on the North Slope with approximately 1,500 employees and has been in operation for nearly a decade, according to the press release.

The company became the state’s largest oil and gas operator in 2020 after the acquisition of BP’s Alaska assets.

“Hilcorp is proud of our strong and growing Alaska presence, and we welcome the opportunity to partner with the Iditarod,” Hilcorp Alaska Senior Vice President, Luke Saugier stated in the press release. “The Iditarod embodies the indomitable spirit of Alaska and we look forward to supporting the Iditarod staff and mushers, as well as all Alaskans who play a role in supporting the race.”

Harvest Midstream also has nearly a decade of experience in Alaska transporting and processing oil and natural gas across the country, according to the press release. The Iditarod partnership signals yet another chapter of Alaskan immersion.

“The Iditarod is an extraordinary event, and we are excited to be a part of such a great Alaskan tradition,” said Jason Rebrook, CEO, Harvest Midstream. “Harvest Midstream prides itself on being innovative and hard-working and we’re proud to be partnering with a similar-minded organization in the Iditarod.”

Hilcorp and Harvest join GCI and Donlin Gold in Iditarod’s hall of principal sponsors.

According to Urbach, this is the highest level on their sponsorship tier list, coming as a great honor and sense of encouragement for everyone involved.

“Their view of Alaska is very consistent with the Iditarod, meaning we’re here to put on an amazing event, to have a high level of community consciousness and provide inspiration for all Alaskans and aspirations who want to do the best they can do at what they do,” Urbach said.

The Iditarod is making preparations for the 50th anniversary race next year. According to Urbach, they’re planning to return to their roots with the familiar ceremonial start in Anchorage and restart at the Willow Community Center.

“I just think a return to the Iditarod will be a return to finding the light at the end of the tunnel,” Urbach said.

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