Time to help those who provide help

Pleas for money that arrive via the mail are not unusual. Although many are from legitimate nonprofit organizations often facing legitimate financial challenges, the sheer volume of solicitations often results in unopened envelopes that go straight to the trash.

One such mass mailing is currently being undertaken by the Alaska chapter of the American Red Cross, and it is one to which residents should give extra consideration, given the direct positive effect the organization has on friends and neighbors right here in the Mat-Su. Without a significant increase in donations between now and June 30, the Red Cross of Alaska will be faced with beginning the new fiscal year in a serious financial hole.

Since last July, the number of home fires has nearly doubled over previous years. Last week, the 38th Valley home fire of the fiscal year raised the total number of displaced local families to 47. That's 131 residents who suffered some degree of loss, according to Nancy Hall, who runs the Wasilla office of the Red Cross.

When a fire or natural disaster befalls someone, the Red Cross is among the first responders, offering hope to families suddenly facing incalculable and unexpected losses. The average outlay for a displaced family of four is between $1,300 and $1,500, Hall said. This total generally includes one to three nights in a hotel, a week's worth of groceries and whatever needed clothing can be gathered up.

Statewide, the Red Cross is facing a shortfall of around $200,000. The good news is that the deficit is not the result of decreased giving. On the contrary, Alaskans historically have provided generous support to local and national charities.

According to the organization, Alaska ranks above the national average in charitable donations. More than $2.2 million was contributed by Alaskans last year to assist in the national and international relief efforts following the devastating hurricane season and Indonesia tsunami.

Unfortunately, all that giving left local relief coffers less than full. Large apartment fires in Anchorage, Fairbanks and Kodiak, along with a four-fold increase in responses in rural Alaska, took a further toll on funds available locally.

As the Valley grows, the need for donations also increases. Residents who are able to help can do so a couple of ways. Contributions can be made by phone with a credit card at 357-6060. Contributions can also be made in person at the local office in the Westside Center, 931 W. Commercial Drive, Wasilla.

Since every dollar given to the local office stays in the community, donations stand to be powerful tools in the effort to assist those in need right here. What better use for a charitable contribution?